MilkMakeup 化妆品牌是专门为那些喜欢设计、艺术、音乐,甚至有点小庞克的酷女孩打造的必备化妆单品,随时随地补妆或是变换妆容,Milk希望强调自己的彩妆系列与大众美妆的不同之处,加之Milk本身的气质来塑造一个很酷的美妆品牌,吸引有个性的女孩。
Milk Studios 的创意总监 Georgie Greville 说,“这并不是关于你如何画一条完美的眼线,更多的是一种生活态度,和你与生俱来的魅力,这种 Milk 女孩,在纽约我几乎天天都见。”目前从极简单的包装设计来看,好像在极力避免“变娘”这件事,除了看不到可爱、性感的元素,还有设计成马克笔形状的口红大麻纤维制成的吸油纸。并且,选用的模特也不像彩妆广告里的那样完美无瑕,你会看到高矮胖瘦、不同肤色、各式发型的姑娘,长雀斑、有牙套、戴鼻环……化妆的方式也千奇百怪,有的追求裸妆妆效、有的非得哪里出点彩,比如蓝色腮红、双眼皮用眼线笔描出来……当然还有会化妆的男孩子出镜,总之,好像就没有很在意完美的“美”这种事。
At Milk Makeup, we believe in good ingredients + epic payoff. We’re cruelty-free, paraben-free, and 100% vegan.
We were born at Milk, a creative studio in downtown New York City.
Our community and culture have always been our inspiration.
We see personal style and experimentation as the ultimate forms of self-expression. It’s not just about how you create your look; it’s what you do in it that matters.
#LiveYourLook
Milk Makeup was founded by Milk cofounder Mazdack Rassi, product developer and COO Dianna Ruth, seasoned Milk Girl and creative director Georgie Greville, and beauty + fashion editor and E! News correspondent Zanna Roberts Rassi. All aspects of the line are developed in-house at Milk Studios, our downtown NYC home.
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