WineLibrary日常葡萄酒饮食视频网络是一个致力于共享葡萄酒知识和博客网站,由加里维纳查克创立,拥有90万人以上的twitter跟踪者和45000人以上的facebook朋友。曾上榜美国葡萄酒爱好者杂志。福布斯选举的2009年25大网络名人中,加里也很有名。
加里维纳查克是一个有用的传说故事人物,他的家人是和葡萄酒交往的老家人,从小就对葡萄酒感兴趣,收集了很多关于葡萄酒的资源,从小就开始自己的葡萄酒生涯,拥有丰富的知识和创业精神,加里不断完善自己的知识。
What motivates this revolution, you ask? Our movement seeks to break down the barriers, stereotypes, and misperceptions that otherwise prevent people from exploring and enjoying the exciting and rewarding world of wine. Gary Vaynerchuk (VAY NER CHUK), the star of Wine Library TV, is Director of Operations at Wine Library in Springfield, NJ. With his unconventional, often irreverent commentary on wine, Gary has attracted a cult-like following of more than 80,000 viewers a day. In the name of “expanding one’s palate”, Gary convinced Conan O’Brien to lick salted rocks and shared samples of dirt and grass with Ellen Degeneres. He routinely pans popular wines (even ones sold by Wine Library). He interrupts his webcasts with rants about his beloved New York Jets. This is not your typical wine expert.
Gary’s roots in wine tasting come honestly – his Russian immigrant parents owned a liquor store when he was growing up. Bored at the cash register, Gary began reading Wine Spectator and Wine Advocate and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. As a teenager, tasting wine was legally impossible, so Gary set out to train his palate “backwards”. To study various flavors associated with wine, Gary tasted obscure fruits and vegetables, along with earthly influences, including grass, dirt, rocks, tobacco and wood. “I probably consumed more New Jersey grass in my teens than any lawn mower.” By familiarizing himself with the numerous tastes that contributed to a specific wine, Gary was able to detect subtleties that an ordinary palate wouldn’t recognize.
With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ store, rebranding the family business as Wine Library and establishing himself as a respected expert. As the store’s only wine buyer, he sampled every wine that entered the store. Customers depended on Gary for his advice and within a five year time period, Wine Library grew from a $4 million dollar business to a $45 million business.
But Gary’s career took a new turn with the advent of Wine Library TV. Gary’s key goals are twofold: “First, I want people to try different wines. How can you have a favorite if you only know a few? Second, I tell people to trust their palates. If a wine appeals to your palate, then it’s a good choice. Don’t feel pressured to like popular brands or what experts recommend. Buy what ‘brings the thunder’ for you.”
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