女性健康生活信息网LifeScript是一个位于美国加州的女性健康门户网站,致力于打造成为关注女性健康的领先网站。
女性朋友可以在这里找到并分享健康生活的信息。该网站鼓励女性朋友们关注自己的健康和生活问题,并为她们创建了一个支持平台,包括健康专家和其他用户。生活Script网站是互联网上发展最快的健康网站之一。该网站通过持续不断的投入,从一家健康产品公司发展成为今天最重要的、内容最丰富的健康生活门户。
成立于1999年的LifeScript,最初只是一家销售定制维他命产品的健康类公司。次年,LifeScript公司在其原有产品线的基础上,又增加了饮食替代品和营养品。
与其他公司建立了战略合作伙伴关系,以扩大客户群,促进和推广公司的产品。LifeScript公司在2005年调整了其商业模式,创建了一个女性健康生活门户网站,充分利用其因特网上广告和订户的增长。目前,该网站每月绝对访问量为630万,网页浏览量为3200万以上。另外,有700万以上的读者订阅其6个主要的电子信箱每日新闻稿。
在2008年年底,公司推出了LifeScript2.0——LifeScript下一代网站。LifeScript2.0站点进一步将LifeScript定位为专门为女性健康服务的日间更新站点。它给用户带来了全新的感觉和体验,同时也为用户提供了健康内容搜索、社区和流量产生工具等。另外,进入网站的渠道也在扩大。
不像其它注重健康的网站,LifeScript是唯一一个专注于女性健康,并且能够引起核心受众共鸣的网站。在LifeScript网站上的内容都是由著名的医生,营养师和健康专家所撰写,所以内容非常权威,也很有特色,简单易懂。这个网站的内容及其丰富,涵盖了所有影响女性健康的话题,从令女性伤心的事情到心脏病。
One of the fastest-growing online healthy living publishers, Lifescript is dedicated to operating the leading website for healthy living.
Lifescript was founded in 1999 as a single-product company selling customized vitamin plans. The following year, the company added meal replacement shakes and nutritional soy bars to its product line. At the same time, it forged strategic partnerships to promote and sell products to a broader audience.
In 2005, Lifescript shifted its business model to take advantage of the growth in online advertising and its increasing subscriber base. The company launched a women’s health portal that now attracts 10 million unique visitors and 45 million page views monthly (Google Analytics). More than seven million readers also subscribe to its six daily email newsletters.
In late 2008, the company launched Lifescript 2.0. The next-generation website further positions Lifescript as the only daily portal dedicated to women’s health, with a fresh look and feel, expanded channels, health search, community and traffic-generating tools.
Unlike its online health competitors, Lifescript is the only site focusing exclusively on women’s health in a voice that resonates with its core audience. Written by leading physicians, nutritionists and health experts, Lifescript’s content is unique and approachable, authoritative, and covers a range of topics that affect women’s health — from heart disease to heartbreak.
Lifescript aims to help women achieve longer, fuller and more successful lives while empowering them to be their best at work, home and play. This unique approach has helped the company form a close bond with its audience, primarily women ages 30-50 who are proactively seeking healthy lifestyle information.
The company has 75 employees and is headquartered in Mission Viejo, CA, with additional offices in New York City, Chicago and Beverly Hills, CA.
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